Google Wins A Rare Court Battle As A 1.49 Billion Euro Fine Is Dropped.
Google has successfully contested an EU sanction of €1.49 billion (£1.26 billion) for obstructing competitors’ internet search ads.
Between 2006 and 2016, the bloc claimed that Google had abused its market dominance by preventing competitors from third parties from publishing search adverts.
The European Commission that assessed the penalties was found to have “committed errors in its assessment” by the continent’s second highest court.
A prospective appeal to the EU’s highest court is one of the “possible next steps” that the Commission stated it will “reflect on.”
Google issued a statement expressing its satisfaction with the result, saying, “We are pleased that the court has recognized errors in the original decision and annulled the fine.”
“We will review the full decision closely,” .
For the internet company, which was fined a total of 8.2 billion euros between 2017 and 2019 for antitrust infractions, this is a rare victory.
failed in its bid last week to have one of those fines revoked.
Its extremely profitable ad tech company is putting pressure on it, and not only in Europe.
The Competition and Markets Authority (CMA) of the United Kingdom (UK) concluded this month that it employed anti-competitive tactics to control the market.
For the same reason, the US government is suing the tech behemoth in court. Prosecutors claim Alphabet, the company’s parent, is operating an illegal monopoly in the market.
Alphabet has maintained that its goods’ efficacy is the reason for its market domination.